Hamethop is a South African contemporary ready-to-wear and accessories brand, founded by Tsakani Mashaba who aims to explore the diversity of African art, textiles, architecture and urban environments.
The stories of each capsule is told through design and craftsmanship, as each piece is handmade in a studio that celebrates traditional techniques born into, perfected and taught across multiple generations. From woven handles to hand-rendered prints, Hamethop presents itself as a harmonised, multi-faceted brand that has an identifiable voice and aesthetic. Each style references an intrinsic thought process allowing the buyer to invest in an entire story, not just a material piece.
The meaning behind the name: A celebration of an individual who has an incredible history, creativity and knowledge. It relies on the theory of freedom of expression without interruption begs the question: are we able to live freely in a world without interruption?