Responsible Consumption

The Problem

Our founder, Francesca Giobbi, created FreedomeE after 3 decades of working in the fashion, beauty and lifestyle industry, travelling the world and experiencing first-hand the effects of predatory competition.

This industry has become the second most polluting industry in the world, generating not only industrial and product waste, but also social disparities and irregularities regarding human rights and dignity. Unethical brands continuously support irresponsible production, way above their needs, in order to achieve more competitive prices through economies of scale. Irresponsible consumers continue to purchase cheap, disposable products, with extremely short life cycles, simply to keep up with the latest trends.

This mindset is the foundation for some of the world’s biggest problems, such as unemployment, lack of education, food and water security, poverty, inequality and climate change/destruction of the planet (source: Business Insider)

We believe we can have a positive impact on these issues, by creating a community based on a proprietary 5 Pillar metric for Ethics and Sustainability, whose very essence is perfectly aligned with many of these topics. All our partner companies, brands and industry professionals share the values expressed by our Pillars.